Sharp Corporation of Australia Sharp Aquos World

Sharp Aquos Quattron TV Brings in Yellow – RGBY

The newly developed Quattron 4-Colour Technology System and X-Gen Panel Technology are Sharp's unique leading-edge technologies that dramatically improve colour expressiveness and picture quality to an unprecedented degree. The 4-colour system adds yellow reproduction to the conventional primary colours of red, green, and blue (RGB plus Y).


This markedly enhanced yellow reproduction provides an unprecedented wide range in gradations to deliver colours just as they are in nature. Compared with the conventional 3-primary colour panel’s 6.2 million dots, the more than 8 million dots of the Quattron 4-colour system deliver greater precision with unprecedented colour expression through the addition of yellow.


Unlike standard LCD screens, Sharp introduces an additional yellow pixel to the three primary colours; Red, Blue and Green. Sharp calls this technological advance Quattron and under testing, picture brightness is visibly enhanced with even objects like brass, gold and other tricky colours and subjects are reproduced more vividly due to the extended colour space. Quattron technology also helps to reduce power consumption allowing good levels of brightness to be achieved with less power.

European TV Innovation - Sharp Quattron RGBY Technology | EISA - The European Imaging and Sound Association


Sharp an official Partners of UEFA EURO 2012

Technology

4 Colour Revolution Quattron Debut

For 50 years, television relied on the three primary colours of red, green, and blue to produce a varied colour palette. This limited system of three primary colours, however, cannot depict such shades as shining gold, vivid yellow, or clear blue.

Sharp's revolutionary Quattron 4-colour technology adds yellow to the original primary colours to deliver a picture with unprecedented beauty and contrast. Having progressed from black-and-white through three primary colours over half a century, with the system of four primary colours in Quattron, we are about to encounter an exciting new era in audio-visual entertainment.

4-Color Innovation

why choose a quattron lcd tv

Conventional TVs have been making 3-color pictures for half a century. Sharp introduces the world’s first 4-color LCD TV, QuattronTM. QuattronTM delivers color never seen before on TV.

More vivid picture.

Adding Yellow pixel makes pictures more vivid, such as “Yellow flower”, “Gold metal”, or “Emerald green”.

wide range of colours

More brightness with lower power.

An almost white LED makes white color with blue and yellow. So yellow is the best color to make pictures brighter with less power.

consume less power

Finer and smoother.

QuattronTM makes fine and smooth pictures with an 8,294,400 dots.

more pixels to produce fine smooth images

Quattron 3D

Four Main 3D Technologies from Sharp AQUOS QUATTRON.

4-Colour Technology System and X-Gen Panel Technology

4-Colour Technology System and X-Gen Panel Technology

The newly developed 4-colour system and X-Gen panel are Sharp’s unique leading-edge technologies that dramatically improve colour expressiveness and picture quality to an unprecedented degree. The 4-colour system adds yellow reproduction to the conventional primary colours of red, green, and blue (RGB plus Y). This markedly enhanced yellow reproduction provides an unprecedented wide range in gradations to deliver colours just as they are in nature. Compared with the conventional 3 primary colour panel’s 6.2 million dots, more than 8 million dots of the 4-colour system deliver greater precision with unprecedented colour expression through the addition of yellow.

Ultraviolet-induced Multi-domain Vertical Alignment (UV2A)*1 Technology in X-Gen Panels

Ultraviolet-induced Multi-domain Vertical Alignment

Unprecedented deep black and brilliant white are produced using lightpolarization technology at the picometer level. (One picometer is one trillionth of a meter.) In addition, a high-precision picture with fast control of the liquid crystal molecules in fully uniform response is achieved by applying ultraviolet light to the light polarization film in the manufacturing process.
*1 Ultraviolet-induced multi-domain vertical alignment (UV2A) is a manufacturing method in which UV light is used for precision control of liquid crystal molecules to ensure uniform alignment in specific direction.

Scanning LED Backlight Technology

Scanning LED Backlight Technology

The new AQUOS TVs include scanning LED backlight technology for reduction of crosstalk*2 in 3D images. This new technology limits crosstalk by reducing the optical perception of afterimages using high-speed on/off light control and separate drive.
*2 Crosstalk occurs when the image for the left eye and image for the right eye overlap. The perception of depth in a 3D image is produced using separate images for the left eye and for the right eye.

Frame Rate Enhanced Driving (FRED) Technology:

3D Display High-Speed LC Drive Technology

3D Display High-Speed LC Drive Technology

Conventional 3D display uses two signal lines for high-speed LC panel drive. FRED technology, in contrast, enables high-speed response using only one signal line for high-speed LC drive. This reduces wiring and components in the LC panel and improves light utilization efficiency, providing a bright picture with low power consumption.

TV Range

LC40LE830X 3D Quattron LCD TV

Stunning 40" 3D Quattron Full HD Edge LED backlight LCD TV with 200Hz backlight scanning system .

More info..

LC40LE820X Quattron LCD TV

Stunning 40” new generation Quattron Full HD LCD-TV with SHARPs original XGEN-Panel, utilising Edge LED backlight system and 100Hz fine motion advanced for crystal clear images.

More info..

LC46LE830X 3D Quattron LCD TV

Stunning 46” 3D Quattron Full HD Edge LED backlight LCD TV with 200Hz backlight scanning system.

More info..

LC46LE820X Quattron LCD TV

Stunning 46” new generation Quattron Full HD LCD-TV with SHARPs original XGEN-Panel, utilising Edge LED backlight system and 100Hz fine motion advanced for crystal clear images.

More info..

LC52LE830X 3D Quattron LCD TV

Stunning 52” 3D Quattron Full HD Edge LED backlight LCD TV with 200Hz backlight scanning system .

More info..

LC52LE820X Quattron LCD TV

Stunning 52” new generation Quattron Full HD LCD-TV with SHARPs original XGEN-Panel, utilising Edge LED backlight system and 100Hz fine motion advanced for crystal clear images.

More info..

LC60LE830X 3D Quattron LCD TV

Stunning 60” 3D Quattron Full HD Edge LED backlight LCD TV with 200Hz backlight scanning system .

More info..

LC60LE925X 3D Quattron LCD TV

Stunning 60” new generation Quattron Full HD LCD-TV with SHARPs original XGEN-Panel, utilising Edge LED backlight system and AquoMotion 200Hz Backlight scanning system for crystal clear images in 3D.

More info..

Reviews


Here is a quick snapshot of international reviews about the sharp Quattron technology. To read more, click through for full reports.

Publication Rating Review Model
What Video & Hi-Def TV
July 2010
5-star rating

"The purity, dynamism and believability of its colour palette across all sources is startling."

Read full article (PDF Download)

LC46LE821E
Trusted Reviews
11 May 2010
four and a half-star rating

"Book yourself an audition with the 46LE821E. You won't be disappointed."

Read full article

LC46LE821E
Tech Radar
19 April 2010
5-star rating

"Forget 3D, Quattron technology is here to blow you away."
"By thinking outside of the (three-dimensional) box, Sharp has come up with one of those rare bits of new TV technology that's actually good enough to make you rethink your expectations of flat TV picture quality."

Read full article

LC46LE821E
Home Cinema Choice
6 May 2010
4-star rating

"Amazing levels of fine detail; great colour fidelity."

Read full article (PDF Download)

LC46LE821E
T3
1 April 2010
4-star rating

"Quattron technology... brings genuine improvements to greens, golds and of course yellows with smoother transitions between shades."

Read full article

LC46LE821E
Pocket Lint
30 April 2010
4-star rating

"The colours are wonderful and you can really appreciate the wide offering when you throw in quality digital photos from your DSLR."

Read full article

LC46LE821E
Electric Pig
23 April 2010
4-star rating

"The Sharp Quattron TV delivers a truly impressive image."

Read full article

LC46LE821E

Sharp’s new Quattron technology provides all four channels of light so that the eye has exactly what it requires to produce a complete and convincing spectrum of colours in our mind’s eye.

More Info


Copyright © 2012 Sharp Corporation of Australia.